Marketing Information
About Apple
Varieties | Apple and Pear Variety Chart | Point-of-Sale Materials | Storage
and Display | Handling Apples | Merchandising | Apple Grades
| Frequently Asked Questions | Retailer Information at a Glance | Packers and Shippers | Apple
Processors
Merchandising
To Market, To Market
Effective merchandising techniques
will go a long way to increasing profits from your produce department.
Attractive, well-managed and informative displays create new opportunities to
attract and better inform your customers. For maximum impact, establish a
particular section for apples in your produce department. Offer your customers a
choice of sizes and grades as well as package formats - bulk, bags, trays, etc.
Display varieties with recipes and nutritional information clearly visible.
Target different markets with value-added, over-wrapped trays of 6 to 8 apples.
Smaller apples are ideal for school lunch boxes. Larger varieties are good for
home snacks or work lunches. Display a bowl of apples at deli or lunch counters.
Apples can be cross-merchandised with other lunch box suggestions, such as
raisins.
Cooking apples can be cross-merchandised with pie pans and baking ingredients for apple pies, apple sauce and apple dumplings. The possibilities are endless.
